Electroboutique [Aristarkh Chernyshev and Alexei Shulgin] (collective, founded in Moscow, 2004; lives and works in Moscow).

Fiberglass, duratrans, and electronics; 240 x 139.7 x 139.7 cm.

“A giant distorted iPhone 3G, shaped as Tatlin’s Monument to the [Third] International. Tatlin’s work is considered one of the avant-garde icons, whereas [the] iPhone is a bright techno-consumerist icon of today. Back in the [1920s] avant-garde artists [invented] design as a way to bring art into people’s homes. During the [’20s] designers were gradually taking artistic ideas and implementing them into product design. Today we see companies claiming their products are art objects themselves; art has to redefine its role in the society again. The monument to 3G links together the beginning and the current state of nearly a century of art-to-design dialogue and follows the strategy of reclaiming the designers’ ideas [for] art.”
—”3G International,” website of Electroboutique.

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